Elwyn Crawford

UX Research Manager, Google TV

After discovering design, product and customer research over 15 years ago, Elwyn hasn’t looked back. Her UX research approach analyzes human needs for emerging technologies and grounds strategy through design and market trends to develop compelling products.  She’s experienced in UX for TV, smart homes, wearables, IoT, mobile, VR, AI, and digital assistants. These days she spends her time planning and overseeing the overall UX research program for Google’s TV org, developing the researchers on her team, managing stakeholders, and pushing forward inclusion initiatives at Google.

My Sessions

The Future of UX Research is Inclusive: Lessons Learned from UX Leaders.

Pacific Jewel Ballroom

The number of companies investing and prioritizing internal DEI efforts grows each year. Similarly, the number of UX teams expressing interest in and building inclusive research and design practices is growing too. One of the most common questions we hear from UX teams is: what can we do to ensure we’re hearing from diverse participants […]

Deep dive Tools and Techniques