Session Track: Deep dive

Why business isn’t agreeing to your UX requests and how to change their mind

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Championing Qualitative Research: Replacing Quantitative Bias with Qualitative Value

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Hidden skills of the senior researcher: reflections on what “senior” really means beyond job descriptions.

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The Rebirth of Cool: The New Rules of Creativity in UX

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Personas are Polarizing: How to deepen customer connections with inclusive strategic design

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Enter the Experience-map Multiverse: Stop journey mapping and start universe mapping

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The Future of UX Research is Inclusive: Lessons Learned from UX Leaders.

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