Design Researcher, Microsoft
Damla is a mixed-method researcher trained in both Cognitive Psychology and Human Factors. She has worn many different hats, including both management and IC roles. This includes leading TD Bank’s Design Research Team, where she oversaw the team’s research mandate. Currently Damla acts as a Design Researcher at Microsoft.
We will examine the pros and cons of A/B testing as used at Microsoft: We’ll talk about the tools we use at Microsoft Bing and share the advantages and disadvantages of the tools as compared to usability testing. How these A/B testing methods help and hinder our work as researchers working with a multi-disciplinary team […]