Lou Cimaglia

Principal Content Strategist, Fidelity

Lou Cimaglia was elected high school class president in 2005, and his career has really taken off from there.

As Principal Content Strategist at Fidelity Investments, Lou is immersed in the daily work of creating better experiences for customers and believes that rigorous work doesn’t have to be boring.

Lou has spoken at INBOUND, Seattle Interactive, and multiple UXPA events. He shares the successes and failures from his years in UX and content strategy with a signature style and wit. His work – like his presentation style – hinges on one thing: it’s important, but doesn’t have to be serious.

My Sessions

The Rebirth of Cool: The New Rules of Creativity in UX

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We’ve come a long way from the days of Mad Men. Intuition and instinct have been replaced by data and process. The advent of Agile and Lean methodologies has forced a priority on speed and optimization over artwork and originality. All digital designs and brand voices are beginning to blur into one culture of statistically-proven […]

Deep dive UX Strategy