Jenny Gove
Head of Payments UX Research and Content Strategy, Google
Jenny Gove leads UX Research and Content Strategy for Payments and Google Pay. Previously Jenny managed the Apps, Social, and Ads Design Research teams at Google. Prior affiliations include Sun Microsystems, Zadu, and the Open University, UK. She received her PhD from the University of Southampton in the UK.
My Sessions
Championing Qualitative Research: Replacing Quantitative Bias with Qualitative Value
Coral 1The quantification of qualitative data is a source of endless confusion about the value of research. You’ve heard it before: “But there were only 8 participants!” Despite the rigorous tradition of qualitative research, practitioners continue to face challenges to their findings. This session examines the way small scale research is planned, how data is collected, […]