Brand Initiatives Lead, IBM
Ashley Brimsted is the Brand Initiatives Lead at IBM. She oversees the quality and consistency of branded artifacts produced internally for IBM. A large part of her role is supporting project teams in creating and expanding their branding and visual identity. Ashley grew up in England and graduated from the University of Reading with a BA in Typography and Graphic Communication. A few years into her career at IBM, she moved to New York City, where she now lives, works, and creates.
Put yourself in your customer’s shoes. Do they see visually consistent assets? Do they receive relatable messaging? Do they hear positive reviews? When you consider your customer’s experience, you can create a brand they perceive the way you intend. If applied successfully, you can determine what the customer thinks about your product. The customer’s perception […]