An Introduction to Brand Strategy

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Put yourself in your customer’s shoes. Do they see visually consistent assets? Do they receive relatable messaging? Do they hear positive reviews? When you consider your customer’s experience, you can create a brand they perceive the way you intend. If applied successfully, you can determine what the customer thinks about your product. The customer’s perception of your product equates to how much time, effort, and money they invest. Creating a brand that accurately reflects your product and your customers’ desires results in increased investment.

This workshop will provide you with an understanding of brand strategy, how to approach branding from your users perspective, and how to craft the following brand principles for your product:

– Purpose

– Values

– Mission

– Vision

– Personality

– Positioning

– Audience

Entry level Interaction and Visual Design