Tiane Lee

UX Research Lead, Google

Tiane Lee is a UX Research Lead at Google. She has led a team of researchers distributed across multiple countries and time zones, to uncover insights and lay the foundation for products for both end users and small and medium businesses (SMBs) in emerging markets. This is her dream job, combining international research, cultural psychology, and product design, which are three of her favorite things. Prior to Google, she was an academic for 10 years, with her work focused on cultural psychology in the Middle East and East Asia.

My Sessions

Localizing Global Research – A Case Study of Leveraging Local and Cultural Consultants to Conduct Research with Novice Internet Users.

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By 2025, more than a billion people will come online for the first time. Building for the Next Billion users poses exciting opportunities and enormous challenges. Global companies will need to understand the needs of these novice internet users (NIU) alongside those of experienced users (EIU). Building global products starts with inclusive research. In this […]

Senior level Tools and Techniques