Tiane Lee is a UX Research Lead at Google. She has led a team of researchers distributed across multiple countries and time zones, to uncover insights and lay the foundation for products for both end users and small and medium businesses (SMBs) in emerging markets. This is her dream job, combining international research, cultural psychology, and product design, which are three of her favorite things. Prior to Google, she was an academic for 10 years, with her work focused on cultural psychology in the Middle East and East Asia.