Manasee Desai
Vice President, ideas42
Manasee Desai is a Vice President at ideas42 where she co-leads the organization’s Financial Health work, which applies tools from behavioral science to the design of financial products and programs for underserved and underrepresented populations. Over the past 15 years, she has advised a variety of banks, fintechs, non-profits, and insurance companies in the US, Africa, and Asia on data-driven strategies for product refinement and growth. She has also conducted research on financial inclusion, entrepreneurship, and gender equity with academics at Harvard, MIT, and Yale.
My Sessions
Applying Behavioral Design Principles to Facilitate Smarter Financial Decisions
Pacific Jewel BallroomMade up of the nation’s top notch financial behavioral researchers, digital product strategist, and fintech innovator, the panel will share key takeaways of their research findings and behavioral design best practices to help consumers make smarter financial decisions, form positive behaviors and ultimately improve financial well-being, especially for those financially vulnerable populations. Drawn upon the […]