Head of UX, TreviPay
John Kille, Ph.D. helps improve the customer experience by empathizing and understanding the customer as well as creating relevant solutions. For more than a decade John has led extensive user-centered design and customer-research projects in the lab, online, and in the field, across the U.S. and in other countries such as India, Germany, and the Netherlands. He earned his Ph.D. in Social Cultural Studies from St. Louis University.
A brand promise is a value or experience that a company’s customers can expect every single time they interact with that company. The more the company can ensure that promise, the stronger the brand value. Understanding the customer’s perspective of the brand promise, including user needs and pain points, is extremely important for long term […]