Jeff Johnson

Professor, University of San Francisco

Jeff Johnson teaches Computer Science at the University of San Francisco.  After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked at Cromemco, Xerox, US West, HP, and Sun, and has taught at Stanford, Mills, and the University of Canterbury. He is a member of the ACM SIGCHI Academy, a recipient of SIGCHI’s Lifetime Achievement in Practice Award, and an ACM Distinguished Member. He has authored articles on topics in HCI, and the books GUI Bloopers (two eds.), Web Bloopers, Designing with the Mind in Mind (3 eds.), Conceptual Models, and Designing User Interfaces for an Aging Population.

My Sessions

Designing Digital Technology for an Aging Population

Coral 2

The world’s population is aging, especially in developed countries. The audience for most websites, apps, and digital devices includes older adults, so most websites, apps, and digital devices should be designed to accommodate them. Unfortunately, many are not. This presentation is based on a book co-authored (with Kate Finn) by the presenter, Jeff Johnson: “Designing […]

Interaction and Visual Design Senior level

Designing with the Mind in Mind: The Psychology of UX/UI Design

Coral 5

User interface design guidelines are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability and precedence in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when guidelines appear to contradict each other. By understanding the perceptual and cognitive psychology that underlies UX design guidelines, designers […]

Design Psychology Entry level