Creative Director, Standard Beagle
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency in Austin where a small but mighty team of UX designers and developers help their clients make more delightful experiences. She teaches for the UX/UI boot camp program at the University of Texas at Austin and is a Collaborator in residence at the Maryland Institute College of Art (MICA). Cindy earned a Master of Professional Studies in UX Design from MICA. She is also a contributing author to the book “97 Things Every UX Practitioner Should Know,” published by O’Reilly in June 2021.
Designers need a new framework for creating user personas — one which emphasizes behaviors over demographics to be more inclusive and guard against biases. In this session, the speaker will review the common pitfalls of typical personas and why they fall short. Then, the speaker will walk through a better framework for creating personas and […]