Most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. During this hands-on session, we will work together to form a new strategy to help you to revitalize existing personas and be able to birth new stronger, and healthier personas and journeys. We will first do a post-mortem on our persona called Sally to determine her early causes of death and examine the failings of her journey. You will learn how to diagnose, design, track, socialize, and effectively govern your personas and journey maps through a set of guided activities. Attendees can either use their existing “sick” personas and journeys or work with our persona Sally during the session.