According to a recent survey done by World Usability Congress, only 33% of respondents link UX KPIs with business KPIs. (https://worldusabilitycongress.com/about/ux-trend-report/). Most of us are still not linking these 2 things.

Impact maps are a great way to understand, demonstrate and link UX KPIs to Business KPIs. Impact mapping can provide visual clarity of this link to stakeholders. I will be sharing some case studies from the variety of industries, in the hope that more UX practitioners use impact maps in their work.

– What are impact maps?

– Understand the relationship between impact map and road map

– How can impact maps be used in a variety of different contexts?

– How to demonstrate value of UX through impact maps?

– How to map UX success metrics to business KPIs using impact maps?