It seems simple, build a system that allows users to effortlessly reach their goals. So why is it a challenge for teams to stay aligned to user needs throughout the entire design process? Distractions crop up, extra design elements are added along the way, and soon you have a user interface that potentially causes user diversion and is not the streamlined interface you envisioned it would be. In this session, the audience follows the development of an app and discovers five simple steps they can take to build UI that avoids distraction and helps users reach their goals.
• Mapping results from research, recognizing and grouping user needs to recognize importance and hierarchy
• Mapping user needs to specific features
• Building a rough information architecture from features
• Prototyping and testing
• Tips for distraction-free visual design