Imagine building a highly technical data labelling product, but for users coming from a low digital literacy background. The challenges that come with this are particularly unique, and require a creative approach to user research. In our context, our users are mostly based in East Africa, living a completely different reality than the one our product teams are living in North America. They speak a different technological language, but also come from a different cultural and social background.

This session will explore some of the main challenges seen during field research conducted in Nairobi, Kenya, and remote research projects. We will look into a tangible case study, and explain the new strategies we are putting in place as a team to amplify the voice of our users, and create bridges between the 2 extremes of the spectrum.