Associate Professor in cross-cultural, multi-cultural, and global UX design and Associate Director of Global Innovation & Design Lab at University of Washington Tacoma. I teach and practice on how to design and innovate for usable, meaningful, and empowering technology in this globalized world to bridge cultural differences. Award-winning book author of “Cross-Cultural Technology Design” (2012) and “Global Social Media Design” (2020) with Oxford University Press. I also publish on Fast Company, The Conversation, and the online Magazine of UXPA, speak at the top conferences such as SXSW, CHI, and STC Summit, and offer workshops at local SIGs and international conventions.