Engaging Cultural Differences for Empowering Design in a Globalized World

Should simplicity and minimalism be regarded as the universal standards for interaction design? How do we avoid unintended stereotypes with user personas in daily design practices? Why did Facebook’s signup page remain a binary gender option for another five years after the 50+ gender options were introduced in 2014? What design mechanism made “digital blackface” phenomenon on social media so popular? Why were women’s voices used as default for digital assistants? To answer design questions like these, this hands-on pre-conference course asks participants to reconsider some commonly held design beliefs and routine design practices with a lens of cultural differences. Illustrated with design case studies, it introduces strategies and techniques to turn differences into design resources. Participants will learn essential skills of creating engaging and empowering designs in a globalized world at a divisive time.

Entry level Interaction and Visual Design